Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Patent Infringement: Sign-A-Way Inc. v. Mechtronics Corporation Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. Buying Custom P-O-P A collection of articles that provide a blueprint for buying customized P-O-P solutions Revamping Toys 'R' Us Hallmark's Marks Of Quality Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Motion Displays Showcase Monsanto's Permit Herbicide Store Negligence: Alessandra Sumowicz v. Gimbel Brothers Shirley A. Lilledahl v. Process Displays Company First Previous 18 19 20 Next Last
