Consultant

The balance of power between manufacturers and retailers has tipped, according to both camps.

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

"The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue."

Here endeth the lesson.

Growth at retail demands a more holistic view of shopper marketing.

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy

Strategy lands category advisor seats at Walgreens, Kroger and Wegman's

A case study on shoppers and convenience meals

Prominent retailers will study emerging shopper marketing strategies to drive industry change

P-O-P companies concerned about recession, mixed signals