In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance An industry report written by the Institute in collaboration with Menasha Inside Insights, Part 2: New Tools for the Team Everyone is contributing as new shopper data sources drive more robust work People to Watch 2014: Ashlee Wiechkoske, Time Inc. Retail People to Watch 2014: Rob Ciaffaglione, Beiersdorf Breaking News: Walmart Unveils New Shopper Marketing Framework Comings and Goings: November 2014 7-Eleven Puts e.l.f. on the Shelf 'I and Love and You' Pet Food Arrives at Kroger Specialty pet food manufacturer part of supermarket operator's premium push Expo Preview: Creating a Unique Shopping Experience Inside Insights, Part 1: Aligning Research for Shopper Marketing Success It's a brave new world as marketing researchers take a fresh approach with shoppers at the core. First Previous 77 78 79 80 81 Next Last