The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.
As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.
The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.
