The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Kraft Cross-Promotes Beer, Snacks Med Supply Displays Adopt Less 'Clinical' Look Floorstands Boost Bluegrass Sales Beer Shopper & Consumer Insights Kool Lights Up to Reclaim Menthol Position Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. A Colorful Push for Private Label Paint Big Idea Behind Video Displays is Flexibility First Previous 166 167 168 169 170 Next Last
