Research Insights to Improve Point-of-Sale Marketing Documenting the "Business Value" of New Packaging Innovations Leading Category Captains Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Enhancing Category Price Image Without Lowering Prices: A Manufacturer's Role Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness Dentyne Adds Fire To Ice For Combined Displays Maytag Survey Helps Fine-Tune P-O-P Selection Blitz Power Center Breaks New Ground Lola Sticky Mop Shipper Posts 80% Sell-Through in 3 Weeks Exclusive Research: Consumer Decision Trees Survey Finds Relevance in Deciding Planograms, Product Assortment and Space Allocation Black Diamond Illuminates Headlamp Styles On Flexible 'Tree' First Previous 159 160 161 162 163 Next Last
