Category Management

Sampling Sees Lift 20 Weeks Out

The balance of power between manufacturers and retailers has tipped, according to both camps.

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

Every shopper segment is looking for value in today's economy, prompting retailers to accelerate plans for their private labels.

"The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue."

Here endeth the lesson.