Category Management

Shopper marketing isn't about the shopper. It's about the retailer.

Growth at retail demands a more holistic view of shopper marketing.

Brands that empathize both rationally and visually get more attention at the shelf.

Consumer and shopper insights converge in ConAgra's culture of collaboration

How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark?

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy