Category Management

Where you put shopper marketing will seal your success ... or failure.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

If we agree that retail is a medium, then what's the message?

Everybody is talking about "retail as media" -- but sometimes I wonder how many people really believe in it.

All great brand identities are now retailer-specific.

Rumors of the demise of category management have been greatly exaggerated

A conversation with Tracy VanBibber, senior vp of sales, The Dial Corporation

As retailers find their own brand identities, will manufacturers lose theirs?