Merchandising Trends: Meal Solutions Heineken Embraces Good Taste Remedial Shopper Marketing Research: Campbell Soup's "What Shoppers Really Want" Creating Retail Value Through Simple Meal Solutions Sam's Club Sells Displays, Too 'The Hub': Points of Innovation Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should. 'The Hub': The DNA of ROI By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives. The Home Depot Goes 'Even Lower' Endcaps Show Wii 'Fits' Any Lifestyle Dickies Targets Blue-Collar Shoppers Bond Gives Retailers Simple and Mobile Cargill Rebrands Value Meat Cuts First Previous 116 117 118 119 120 Next Last