Effective Packaging Research Looking for Answers Taking a New View of Category Management Looking Beyond Sales Data to Find Merchandising Insight Schadenfreude, Morley Safer & P-O-P RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. Enhancing Category Price Image Without Lowering Prices: A Manufacturer's Role How Do Front and Back Package Labels Influence Beliefs About Health Claims? Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Electronic Signage Options Expand to Offer Flexibility Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Customer-Loyalty Programs Offer Potential, Challenges The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program First Previous 39 40 41 42 Next Last
