Business Intelligence (BI)

Updating product images and assortment … PIM and DAM … establishing ratings and reviews; brands are still figuring out how to contain the beast that is the digital shelf

From Progressive Grocer, Feb. 7:

Shoppers prefer Best Buy smart home merchandising over The Home Depot and Lowe's, according to survey results

Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders