Business Intelligence (BI)

The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.

Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.

The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.

The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.

The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.

As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement.

A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit.