Category Report: Book Merchandising Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders Rand McNally Rides Harley-Davidson Display Tactics: In-house Display Testing In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments Albertsons Inspires Summer Reading 'Memoirs of a Geisha' Film Launch A case study from the Promotion Marketing Association's 2006 Reggie Awards Borders Preps for Winter Barnes & Noble Bags a Halloween Offer Knopf Flushes Display for New Hiaasen Book Junie B. Jones Stupid Smelly Bus Tour The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards Retail Wizardry Abounds for 'Harry Potter' Launch Winn-Dixie Prepares for its Screen Test Disney "W.i.t.c.h." Books Arrive on Display First Previous 7 8 9 10 11 Next Last
