Schaefer Taps Into Hockey, Figure Skating for Ice Beer Launch Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Stroh Introduces Old Milwaukee Ice P-O-P Research Unveiled at Marketplace '94 Miller Brands Score With Super Bowl P-O-P Snapple Debuts Bottle Rack Finlandia's Big Bottle Builds Brand Awareness Dairy Mart Convenience Stores, Gatorade Team Up for Cooler Display Hiram Walker Rolls Out "Real McCoy" Stacker Weinhard's Arrives with Bigger Packaging, Displays Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P First Previous 430 431 432 433 434 Next Last