Packaging: The Customization Debate Brands want to infuse packaging into the shopper marketing mix, but the practicality of getting it done isn't clear CPGs Help Winn-Dixie with Its ABCs Ahold Chains Spell Out Back-to-School Deals Supervalu Sells 'A-Z' Rite Aid Uses Visual Aids for Back to School Kraft to Break Up the Brands Mattel Took the 'Cars 2' Wheel at Kroger Rite Aid Digs for Gold P&G brandSaver: August 2011 Supervalu Beefs Up the Marketing Plan First Previous 200 201 202 203 204 Next Last