Automotive

Meijer recently wrapped a sweepstakes with the Peruvian Avocado Commission’s Avocados from Peru awarding one winner with a custom 2022 Tesla Model 3 electric car.

A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.

The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come.

The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories.

Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.

From Chain Store Age, Feb. 14:

A QR code on specially designed boxes enables users to take a virtual drive on a 3D map, add music and record sharable drives to earn three months of Amazon Music.

In this monthly series launched earlier this year, thought leaders from select Path to Purchase Institute partners give voice to the member perspective.