Automotive

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Suzuki motorcycle dealership showrooms
Size of Run: 100
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Objectives: To provide a convenient, self-directed source of literature and sales information to assist retail buyers in the showroom.

Client: Exide Corp., Reading, Pa.
Distribution: Mass merchants
Size of Run: 350
Producer: DCI Marketing, Milwaukee
Division: Permanent, Interactive
Objectives: In-store research indicated that at least one customer per day abandoned the average $39 automotive battery purchase due to lack of assistance at the point-of-sale. To increase sales, the industry's first multimedia, interactive automotive battery merchandising system was designed, according to the company.

Client: Kool-Vue, Div. of Perfect Fit Enterprises
Producer: Inland Paperboard & Packaging Inc.
Comments: The display's unusual trapezoidal shape attracted attention. The hands-on product demonstration of the mirror effectively educated consumers.

Client: Bridgestone/Firestone Tire Sales Co.
Producer: Innovative Marketing Solutions Inc.

Design Display Group Inc.
Reiser and Reiser Advertising/Marketing
Comments: Using a leather-look material, this vacuum-formed display had the realistic appearance of an automobile console. This helped establish the idea that this product was designed specifically for use in cars.

Process Displays
OXR Auto Art/Promotions

A.M.D. Industries Inc.
Continental General Tire Corp.

Inland Paperboard & Packaging Inc.
The Designory Inc.