Automotive

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Client: Vulcan Binder & Cover, Birmingham, Ala.
Product Promoted: NASCAR racing team sponsors
Objective: To promote and gain exposure for NASCAR racing team sponsors.
Introduction: June 1997
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: Sports Image, Charlotte, N.C.
Product Promoted: NASCAR License Plates
Objective: To produce and sell more collector's souvenirs to NASCAR racing fans and to promote individual drivers within the racing industry.
Introduction: February 1998
Producer: Stout Marketing, St. Louis

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Product Promoted: Goodyear tires
Objective: To heighten public awareness of Goodyear's support of NASCAR using eye-catching graphics and unique P-O-P.
Introduction: February 1999
Producer: Albert Screenprint Inc., Norton, Ohio

EGR Inc., Ontario, Calif., a manufacturer of thermoformed automotive accessories, has created a P-O-P display for its 3-D Carbon Fiber Look headlight covers that has won industry awards. Now the company hopes it will help increase sales.
   The corrugated countertop display has photographs of two vehicles with the company's headlight covers. The display won the SEMA award for Best New Merchandising at the 1998 Industry Week show and the AIA first runner-up award for Most Innovative: P-O-P Merchandising of an Import Product.

Client: Robert Bosch Corp., Broadview, Ill.
Distribution: Gas stations, quick lube locations and auto repair shops
Size of Run: 1,000
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Automotive Aftermarket
Objectives: To develop a durable and mobile outdoor wiper and refill blade merchandiser to penetrate a new market segment and increase brand awareness.

Client: Valvoline Co., Lexington, Ky.
Distribution: Car dealerships, tire dealerships and quick lube facilities
Size of Run: 500
Producer: Diversified Advertising Inc., Louisville, Ky.
Division: Permanent, Automotive Aftermarket
Objectives: To create an organized system to promote Valvoline, Eagle One and Pyroil products in the installed market. The system provides an efficient and professional method of displaying posters, products and supported promotions.

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.