Automotive

Client: Pennzoil, Houston
Product Promoted: Pennzoil oil
Objective: To promote Pennzoil in NASCAR and Fast Lube Shops stores.
Introduction: October 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Client: Vulcan Binder & Cover, Birmingham, Ala.
Product Promoted: NASCAR racing team sponsors
Objective: To promote and gain exposure for NASCAR racing team sponsors.
Introduction: June 1997
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: Sports Image, Charlotte, N.C.
Product Promoted: NASCAR License Plates
Objective: To produce and sell more collector's souvenirs to NASCAR racing fans and to promote individual drivers within the racing industry.
Introduction: February 1998
Producer: Stout Marketing, St. Louis

EGR Inc., Ontario, Calif., a manufacturer of thermoformed automotive accessories, has created a P-O-P display for its 3-D Carbon Fiber Look headlight covers that has won industry awards. Now the company hopes it will help increase sales.
   The corrugated countertop display has photographs of two vehicles with the company's headlight covers. The display won the SEMA award for Best New Merchandising at the 1998 Industry Week show and the AIA first runner-up award for Most Innovative: P-O-P Merchandising of an Import Product.

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Suzuki motorcycle dealership showrooms
Size of Run: 100
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Objectives: To provide a convenient, self-directed source of literature and sales information to assist retail buyers in the showroom.

Client: Exide Corp., Reading, Pa.
Distribution: Mass merchants
Size of Run: 350
Producer: DCI Marketing, Milwaukee
Division: Permanent, Interactive
Objectives: In-store research indicated that at least one customer per day abandoned the average $39 automotive battery purchase due to lack of assistance at the point-of-sale. To increase sales, the industry's first multimedia, interactive automotive battery merchandising system was designed, according to the company.