Automotive

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Kawasaki Motors Corp.
Products Promoted: Kawasaki motorcycles, JetSki personal watercrafts, all-terrain and utility vehicles
Display Description: See-through window graphics for showroom windows
Distribution: Dealer showrooms
Objective: To support seasonal product promotion campaigns.
Introduction: March 1997
Construction/Materials: Clear vinyl with pressure-sensitive liner
P-O-P Company: ClearChoice Marketing Inc., Charlotte, N.C.

Client: Allied Signal
Products Promoted: Oil filters
Display Description: Fram Oil Filter Display
Distribution: Auto parts stores
Objective: The client wanted to market its product cost effectively and make the setup of the display simple and efficient. The unit was produced with custom graphics and packaging.
Introduction: January 1997
Construction/Materials: Corrugated
P-O-P Company: Merchandising Inventives Inc., Lake Bluff, Ill.

Client: Chevrolet Motor Division
Product Promoted: Chevrolet Corvette
Display Description: Corvette Tower Glorifier
Distribution: Dealer showrooms
Objective: The introduction of the redesigned 1997 Corvette required a display as sporty and contemporary as the vehicle itself. The client wanted a showroom display system that was appropriate for the highly publicized unveiling. The system is completely updatable.
Introduction: September 1997
Construction/Materials: Tempered glass, steel, acrylic and paper

Client: Prestone Products Corp.
Products Promoted: Tire jack inflator and sealer
Display Description: Tire Jack Floor Display
Distribution: Mass merchants, convenience stores and automotive specialty stores
Objective: To create a strong presence for Tire Jack product launch.
Introduction: March 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Bel Ray Co.
Products Promoted: Motorcycle lubricants
Display Description: Full Line Display and Educational Center
Distribution: Motorcycle shops
Objective: To provide a full line of products at the retail level.
Introduction: March 1997
Construction/Materials: Steel tube, sheet metal, acrylic, litho
P-O-P Company: Display Works Inc., Manalapan, N.J.

Client: Subaru of America
Products Promoted: Subaru automobiles
Display Description: Signature of Excellence Showroom Kit
Distribution: Subaru automotive dealerships -- either exclusive or multi-line with other makes.

Product Promoted: Truck Stripes
Objective: The package is designed to capture attention and appeal to the truck market consumer.
Distribution: Automotive retail chains, professional installers
Introduction: April 1998
Construction: Blister card and insert card are solid bleached sulfate; blister is 12-1/2 mil PVC
Producer: Andex Industries, Escanaba, Mich.

Client: Jaguar Cars
Products Promoted: Jaguar automobiles
Display Description: Jaguar Illuminated Flat Plate Engine Floorstand
Distribution: Dealer showrooms
Objective: To reinforce Jaguar's repositioning and the company's "New Breed" and "Passion of the People" themes.
Introduction: September 1997
Construction/Materials: Wood, metal, glass, edge lighting
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: Ford Motor Credit
Products Promoted: Ford's credit plans
Display Description: Ford Credit Dealer Display Rack
Distribution: Dealer showrooms
Objective: To create an attractive display area for brochures and posters.
Introduction: April 1997
Construction/Materials: Screen-printed vinyl header, plastic snap frame for poster, powder-coated metal, textured rubber base overlay, acrylic pockets
P-O-P Company: AG Industries, Cleveland