Automotive

Client: Custom Chrome
Products Promoted: Motorcycle accessories
Display Description: Moto Headlamp/Clock
Distribution: Dealer showrooms
Objective: To build brand image in dealer showrooms.
Introduction: July 1997
Construction/Materials: Chrome laminated, vacuum formed and printed
P-O-P Company: 206 Marketing, Portland, Ore.

Client: Whistler Corp.
Products Promoted: Radar detectors
Display Description: Three-sided Carousel Counter Display
Distribution: Mass merchants and consumer electronics stores
Objective: To create a unit that would draw attention to Whistler radar detectors in crowded consumer environments and to introduce its newly revamped brand image in the marketplace.
Introduction: January 1998
Construction/Materials: Fluorescent orange LISA, plexi-acrylic base, cold-bent PETG, three-sided carousel

Client: American Honda Motor Co./Acura Division
Products Promoted: Acura automobiles
Display Description: Acura Environment
Distribution: Acura dealerships
Objective: To help the client update all its single-point dealerships with a new facility improvement program, the Acura environment explains the Acura heritage, technology and products. The "showroom within a showroom" elements include a logo wall, reception desk, soffit and curtain enclosure, technology wall, customer center, furniture and carpeting.
Introduction: June 1997

Client: American Suzuki Motor Corp.
Products Promoted: Various Suzuki products
Display Description: 1998 Suzuki Dealer Kit
Distribution: Dealer showrooms
Objective: To create interest and excitement about Suzuki products among dealers. To generate awareness among passers-by and prospective buyers by increasing the company's presence in dealer showrooms.
Introduction: September 1997

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Kawasaki Motors Corp.
Products Promoted: Kawasaki motorcycles, JetSki personal watercrafts, all-terrain and utility vehicles
Display Description: See-through window graphics for showroom windows
Distribution: Dealer showrooms
Objective: To support seasonal product promotion campaigns.
Introduction: March 1997
Construction/Materials: Clear vinyl with pressure-sensitive liner
P-O-P Company: ClearChoice Marketing Inc., Charlotte, N.C.

Client: Allied Signal
Products Promoted: Oil filters
Display Description: Fram Oil Filter Display
Distribution: Auto parts stores
Objective: The client wanted to market its product cost effectively and make the setup of the display simple and efficient. The unit was produced with custom graphics and packaging.
Introduction: January 1997
Construction/Materials: Corrugated
P-O-P Company: Merchandising Inventives Inc., Lake Bluff, Ill.

Client: Chevrolet Motor Division
Product Promoted: Chevrolet Corvette
Display Description: Corvette Tower Glorifier
Distribution: Dealer showrooms
Objective: The introduction of the redesigned 1997 Corvette required a display as sporty and contemporary as the vehicle itself. The client wanted a showroom display system that was appropriate for the highly publicized unveiling. The system is completely updatable.
Introduction: September 1997
Construction/Materials: Tempered glass, steel, acrylic and paper

Client: Prestone Products Corp.
Products Promoted: Tire jack inflator and sealer
Display Description: Tire Jack Floor Display
Distribution: Mass merchants, convenience stores and automotive specialty stores
Objective: To create a strong presence for Tire Jack product launch.
Introduction: March 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Bel Ray Co.
Products Promoted: Motorcycle lubricants
Display Description: Full Line Display and Educational Center
Distribution: Motorcycle shops
Objective: To provide a full line of products at the retail level.
Introduction: March 1997
Construction/Materials: Steel tube, sheet metal, acrylic, litho
P-O-P Company: Display Works Inc., Manalapan, N.J.