Automotive

Client: Jaguar Cars
Products Promoted: Jaguar automobiles
Display Description: Jaguar Illuminated Flat Plate Engine Floorstand
Distribution: Dealer showrooms
Objective: To reinforce Jaguar's repositioning and the company's "New Breed" and "Passion of the People" themes.
Introduction: September 1997
Construction/Materials: Wood, metal, glass, edge lighting
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: Ford Motor Credit
Products Promoted: Ford's credit plans
Display Description: Ford Credit Dealer Display Rack
Distribution: Dealer showrooms
Objective: To create an attractive display area for brochures and posters.
Introduction: April 1997
Construction/Materials: Screen-printed vinyl header, plastic snap frame for poster, powder-coated metal, textured rubber base overlay, acrylic pockets
P-O-P Company: AG Industries, Cleveland

Client: Cadillac Motor Car Division
Products Promoted: Cadillac DeVille cars
Display Description: Luminaire Ultra Backlit Graphic Display Illuminators
Distribution: Dealer showrooms
Objective: To use multiple backlit graphics to enhance sales presentations in dealer showrooms.
Introduction: February 1997
Construction/Materials: Fluorescent lamps and ballast, extruded aluminum body, aluminum back panel, acrylic face
P-O-P Company: Clearr Corp., Display Division, Minnetonka, Minn.

Client: Volkswagen of America
Products Promoted: Optional alloy wheels
Display Description: Alloy Wheels Floorstand
Distribution: Dealer showrooms and parts departments
Objective: To display customer choices of optional alloy wheels.
Introduction: March 1997

Client: First Brands Corp.
ProductPromoted: Complete fuel system cleaner
Display Description: STP Sidekick
Distribution: Mass merchants and automotive specialty stores
Objective: To introduce STP's new complete fuel system cleaner to the marketplace.
Introduction: February 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.

Client: Prestone Products Corp.
Product Promoted: Pro-Clean interior carpet cleaner
Display Description: 48-count Case Stacker Floor Display
Distribution: Mass merchants, automotive specialty stores
Objective: To gain a secondary product location and to increase product sell-in to retailers.
Introduction: March 1997
Construction/Materials: B-flute corrugated, flexo printed
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Various marketers
Display Description: Scale size of NASCAR car side
Distribution: Dealer showrooms, automotive superstores, repair shops
Objective: To draw attention to specific sale or promotional areas.
Introduction: July 1997 with new products added monthly
Construction/Materials: Spectar co-polymer
P-O-P Company: Racing Decor, Mooresville, N.C.

Client: American Honda Motor Co./Acura Division
Products Promoted: Exterior/interior combinations for Acura cars
Display Description: Acura Color & Trim Showroom Portfolio
Distribution: Dealer showrooms
Objective: The color and fabric books are intended to present all the exterior/interior combinations that are offered. The books are portable and allow the salesperson to customize his presentation. To control costs, the books were designed to be changeable; the color and trim samples can be replaced yearly with model changes.

Client: Bridgestone/Firestone Tire Sales Co.
Products Promoted: Bridgestone Potenza tires
Display Description: Formula 1 Race Car
Distribution: Dealer showrooms and tire stores
Objective: To convey racing tire technology, which is now available to the public.
Introduction: April 1998
Construction/Materials: Plastic, wire, wood
P-O-P Company: Innovative Marketing Solutions Inc., Bensenville, Ill.