Automotive

Mechtronics Corp.
Allied Signal

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.

No, You Can't Smoke 'Em

Product: Motorcycle security products
Number of displays: 100 wall displays; 100 fence floor merchandisers; 350 half-moon floor merchandisers; 400 mini half-moon merchandisers
P-O-P companies: Total Concepts (designed and manufactured fence, half-moon and mini half-moon displays), Wellesley, Mass.; Display World (designed and manufactured wall displays), Warren, R.I.; Packaging Consultants (header production), New Bedford, Mass.
Distribution: Independent motorcycle specialty stores throughout the U.S. and Europe
Introduction: February 1998

Client: CE Communications, Warren, Mich.
Product Promoted: AC Delco's Voyager battery
Objective: To create a database of potential fishermen and user clients.
Construction/Materials: Paperstock dispenser with plastic strapping to attach to shelving
P-O-P Company: Outta the Box Dispensers, Dayton, Ohio

Client: First Brands, Danbury, Conn.
Producer: Buckeye Container, Wooster. Ohio
Marketing Objective: The goal was to create a display that would hold and move a large amount of product. The client wanted to increase market share by displaying several products in the aisle rather than on a shelf next to the competition.

Client: The Valvoline Co., Lexington, Ky.
Producer: Diversified Advertising Inc., Louisville, Ky.
Marketing Objective: The goal was to increase the awareness and exposure of Valvoline Semi-Synthetic Motor Oil to convert Valvoline conventional and competitive motor oil users to Durablend. The display needed to capitalize on the new Valvoline logo and product packaging.

Client: Buick Motor Division, Flint, Mich.
Producer: DCI Marketing, Milwaukee
Marketing Objective: The display offers an information-rich environment where customers can easily find the product information they need. It encourages salespeople to use a low-key, consultative selling approach backed by the product information. The display had to be contemporary, low profile, durable and affordable.

Client: Volkswagen of America
Products Promoted: Optional alloy wheels
Display Description: Alloy Wheels Floorstand
Distribution: Dealer showrooms and parts departments
Objective: To display customer choices of optional alloy wheels.
Introduction: March 1997