Artificial Intelligence

As the U.S loses its claim as the center of the digital retail universe, retailers and brands need to look overseas for innovation.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

From Chain Store Age, March 27:

From Progressive Grocer, March 17:

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

From Chain Store Age, March 3:

Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president 
of communication, explain more about at P&G Ventures.

Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing