Artificial Intelligence

Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

We asked a collection of retail visionaries to look into their crystal balls and share their thoughts on what stores will be like in five, 10 years or more from now

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts