Artificial Intelligence

Institute survey addresses lack of understanding in digital shopper marketing

Players in the shopper space ultimately challenged with overlaying POS and syndicated data with lifestyle data

Insights gained from social dashboard influence product formulations, packaging, etc.

Physical and virtual shopping labs (i.e., Innovation Centers) are giving manufacturers the ability to gain better insights

With various players doing their own thing, only time will tell if a standardized system is necessary for large-scale adoption

Simulated shopping experience feeds insights into merchandising redesigns