Special Report: Programmatic Advertising Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts Can Beacons Convert Shoppers In-Store? Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far Solution Provider News: February 2015 Agency Exec Shows How Retail Innovation is Taking Off Strategies for In-Store Innovation RTC executive shows how some retailers are creating unique shopper experiences Oracle Gets Into ROI Monitoring Trendy Thinking Coca-Cola Learns and Grows Via E-Commerce Embrace Mobile's Influence on Consumer Behavior Shopper Marketing Trends Report 2015 Who's Who in Shopper Insights 2014 Test, Tweak & Try Again Some final thoughts as we wind down the year in shopper marketing First Previous 139 140 141 142 143 Next Last
