L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.