Apps

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

Derek Correia, president of ReserveBar, discusses the future and the challenges of working in the BevAlc category.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

​​​​​​​New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina