Apparel & Accessories

Product: Cebe sunglasses
Number of displays: 100
P-O-P company: Concept Design Inc., Mountain View, Calif.
Distribution: Outdoor specialty stores, sporting goods stores
Introduction: February 2000
Duration: Permanent
Construction: Multi-layer maple laminate composite(base); powder-coated steel (backbone); high-density foam (shelves)
Display set-up: Retail staff
This permanent countertop unit for Cebe sport optics is the first domestically designed and produced P-O-P unit for the company.

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

Client: Bolle, Wheat Ridge, Colo.
Distribution: Retail golf shops and golf resort pro shops
Size of Run: 51
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Jewelry
Objectives: To design an upscale merchandising vehicle to display the Bolle line of high-end, golf/sport sunglasses. Also, to position the brand prominently in a small amount of floorspace and showcase the product. The display was also designed with security features.

Client: Toys "R" Us, Paramus, N.J.
Product Promoted: Jewelry for children
Objective: To engineer a modular spinning rack that would work in an in-line gondola as a single, double or triple unit, depending on the store size and space limitations.
Introduction: July 1999
Number of Displays: 1,700
Construction/Materials: Plastic slatwall
P-O-P Company: Design Display Group, Carlstadt, N.J.

Client: Ray Ban/Sun Optics, Rochester, N.Y.
Distribution: Eyewear specialty shops and sporting goods retailers
Size of Run: 750
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Personal Products and Accessories

Client: Nike Inc., Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 150
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Apparel and Sewing Notions
Objectives: To produce a merchandising fixture to introduce Inneractives wear to women. The strategy was to create a permanent focal point for the consumer, keeping the product from being placed on standard four-way fixtures.