Apparel & Accessories

Client: Swatch Group U.S., Weehawken, N.J.
Product Promoted: Skin Ultra-Flat watch
Marketing Strategy: The client wanted to be able to convey the message that this is the world's thinnest plastic watch. The designer suggested rotating the watch 360 degrees continuously with a message on the back so consumers can see the watch and read the message within six seconds.
Introduction: March 2000
Number of Displays: 550
Distribution: Department stores and company stores

Client: Logo of Americas/OshKosh Eyewear, Ft. Lauderdale, Fla.
Products Promoted: OshKosh children's eyewear
Marketing Strategy: These units were intended to be "child-friendly P-O-P." The bright colors and designs of these inflatables encourage children to touch them.
Introduction: May 2000
Number of Displays: 2,000 of each
Distribution: Optical stores
Construction/Materials: 0.2mm PVC, one-color imprint, water or sand base
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Timex Corp., Middlebury, Conn.
Products Promoted: Watches
Marketing Strategy: A self-service gravity-feed floor display was created that can ship pre-loaded or be loaded with product at retail. The display was designed to attract the consumer through the use of header graphics and innovative styling. Shelf graphics and casters can be added if retailers want to customize the unit.
Introduction: October 1999
Number of Displays: 750
Distribution: Mass merchants

Product: Sunglasses
Number of displays: 5,000
P-O-P company: Ettinger Displays Inc., Hauppauge, N.Y.
Distribution: CVS stores
Introduction: January 2000
Duration: Permanent
Construction: High-pressure laminate base; injection-molded plastic eyeglass holders; powder-coated metal grid accessory racks
Display set-up: Field force
Lantis Eyewear Corp.'s Family Optics display is designed with rotating panels that have graphics on the opposite side.

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force

Marketing program includes displays offering DC Comics magazines

Client: Timex Corp., Middlebury, Conn.
Product Promoted: Watches
Objective: To create a promotional display using permanent materials that shipped to the retailer pre-loaded with product.
Introduction: April 1999
Number of Displays: 3,000
Construction/Materials: HIPS styrene body, HIPS styrene vacuum-formed sides, metal loop hooks, four-color process graphics
P-O-P Company: Maro Display Inc., North Kingstown, R.I.