Apparel & Accessories

Design Display Group Inc.
Babies "R" Us
Comments: Based on its multi-sided design and layout, the kiosk has many areas to categorize and dispense information. The unit has become a very versatile fixture in the store and is an integral part of Babies "R" Us' information disclosure system.

Client: Carhartt Inc., Dearborn, Mich.
Products Promoted: Denim jeans
Objective: To promote brand equity in the denim market in mass merchant locations. The client wanted to capitalize on its product's rugged work appeal.
Introduction: August 1999
Construction/Materials: Pre-printed labels, corrugated, wire and wood
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: NFL Properties, New York
Products Promoted: NFL On Field Apparel (formerly Pro Line) by licensees Nike, Adidas & Puma

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Watches
Objective: To introduce Star Wars character watches to children in concert with the release of the "Episode I" feature film.
Number of Displays: 4,800
Introduction: May 1999
Construction: 200-pound B-flute, bleach white corrugate two colors plus four-color litho header
Producer: Triangle Display Corp., Philadephia