Apparel & Accessories

Client: Toys "R" Us, Paramus, N.J.
Product Promoted: Jewelry for children
Objective: To engineer a modular spinning rack that would work in an in-line gondola as a single, double or triple unit, depending on the store size and space limitations.
Introduction: July 1999
Number of Displays: 1,700
Construction/Materials: Plastic slatwall
P-O-P Company: Design Display Group, Carlstadt, N.J.

Client: Ray Ban/Sun Optics, Rochester, N.Y.
Distribution: Eyewear specialty shops and sporting goods retailers
Size of Run: 750
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Personal Products and Accessories

Client: Nike Inc., Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 150
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Apparel and Sewing Notions
Objectives: To produce a merchandising fixture to introduce Inneractives wear to women. The strategy was to create a permanent focal point for the consumer, keeping the product from being placed on standard four-way fixtures.

Client: adidas, Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 500
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Personal Products and Accessories

Client: Hope Industries, Farmingdale, N.Y.
Product Promoted: "Star Wars" character watches
Objective: To capitalize on the excitement surrounding the "Star Wars" movie.
Introduction: May 1999
Number of Displays: 4,000
Construction/Materials: One color plus varnish flexo print on corrugated, five-color litholam riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Kayser-Roth Corp., Melville, N.Y.
Distribution: Wal-Mart
Size of Run: 765
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Personal Products and Accessories

Client: Suunto USA, Suunto Oyj, Suunto Europe
Producer: Concept Designs Inc.
Comments: European retailers required a unit that could stock more product with a lockable lid while American retailers needed a unit that would emphasize customer interaction. Each modular watch bracket is designed to fit the base unit, which can accommodate up to five SKUs. The Functions Card teaches customers about the technical aspects of the wristop computer without the need for a salesman.