Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Gen Y and the Future of Mall Retailing Woolrich, Discovery Channel 'Explore' Co-Promotion In-store campaign supports Discovery Channel Quest by Woolrich line Timberland Focuses Shop On Themes Experiencing the Retail Environment The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store Nike Introduces Golf Line for Kids With P-O-P Display Hanes 'Goes Tagless' In-Store New Era Pushes Cap of a New Generation High Sierra Display a Big Back-to-School Hit Using Color Effectively on P-0-P First Previous 128 129 130 131 132 Next Last
