P-O-P People to Watch: Michael Hand, Miller Brewing Co. Miller Lite Kickoff Parties The best retail-focused campaigns from Event Marketer magazine's 2006 Ex Awards 2006 Design of the Times Winners Coors Turns 'Silver' Sam Enjoys Oktoberfest Albertsons Takes 'avenu' Wider When to Spend, When to Save on Packaging Invest to establish a brand, then look to reduce costs after building equity Trinchero Continues Successful Cross-Merchandising Campaign Category Report: Beer Merchandising Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers. Glass Delivers in Specialty Roles First Previous 87 88 89 90 91 Next Last
