Alcohol

Client: Anheuser-Busch Inc., St. Louis, Mo.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: Motion was incorporated into this display to help it stand out at retail. The revolving bottle of Budweiser floating within a globe that slowly rotates in the opposite direction creates a unique visual effect. The replica of the Clydesdale team and wagon shows the relationship of the company to the brand.

A recent display for Bombay Sapphire gin includes a lighthouse that blinks to capture attention.
Producer: Jerry Moss Inc., New York

Instinct and innovation lead the way to successful P-O-P at Carillon Importers Ltd.

Client: Orlando Wyndham, Australia
Producer: Gigantic Signs Pty Ltd., South Australia
Marketing Objective: To enhance the print promotion created by the advertising agency for the client and distributors of Wild Turkey Bourbon throughout Australia. Sales increased an average of 400 percent in stores that have used the display, according to the entrant.

The Holiday Gift Center includes a rotating pole topper above a configuration of vodka bottles and cases.
Producer: Design Display Group Inc., Carlstadt, N.J.

Since its introduction in 1992, Pete's Wicked Winter Brew, an amber ale seasoned with raspberry and spiced with nutmeg, has been winning the hearts of beer drinkers every winter.
   Pete's Brewing Co., Palo Alto, Calif., has decided to pair its winter hit with a special edition CD featuring various music artists. Consumers can purchase the CD until January 31, 1998, by mailing in an order form found on all Pete's Wicked Winter Brew P-O-P displays in-store or by calling a toll-free number.