Alcohol

Client: Anheuser-Busch Inc., St. Louis, Mo.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: Motion was incorporated into this display to help it stand out at retail. The revolving bottle of Budweiser floating within a globe that slowly rotates in the opposite direction creates a unique visual effect. The replica of the Clydesdale team and wagon shows the relationship of the company to the brand.

A recent display for Bombay Sapphire gin includes a lighthouse that blinks to capture attention.
Producer: Jerry Moss Inc., New York

Instinct and innovation lead the way to successful P-O-P at Carillon Importers Ltd.

Client: Orlando Wyndham, Australia
Producer: Gigantic Signs Pty Ltd., South Australia
Marketing Objective: To enhance the print promotion created by the advertising agency for the client and distributors of Wild Turkey Bourbon throughout Australia. Sales increased an average of 400 percent in stores that have used the display, according to the entrant.