Alcohol

Red Stripe Jamaican Hut
Marketing Continuum Inc.

Product: Miller Lite beer
Number of displays: 5,500
P-O-P company: Kinetics Ltd., Colorado Springs, Colo.
Distribution: Bars and nightclubs
Introduction: July 1993
Duration: Permanent
Construction: Holographic discs; plastic (frame); clear cover lens (write-on/wipe-off surface)
The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Client: Paddington Corp.
Producer: Display Masters

Client: Stroh Brewery Co.
Producer: KCS Industries Inc.

Client: House of Seagram
Producer: Heritage Frame & Glass Creations

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish