Old Milwaukee 36-Pack
Products: Stroh Brewery Co. Old Milwaukee and Old Milwaukee Light beers
P-O-P companies: Gaylord Printing (printing); Westcott Paper Products (materials), both of Detroit
Distribution: Off premise
Introduction: October 1993
Duration: Semi-permanent
Construction: Fiberboard
Stroh's wants consumers to feel like they are getting a deal when they purchase Old Milwaukee Super Value Packs, which contain 36 cans of the brew. Oversized danglers and easel/case cards give the new packaging an added in-store presence.