Alcohol

Client: United Distillers
Product: Canadian LTD whiskey
P-O-P company: Signet Graphic Products Inc.
Distribution: On- and off-premise accounts
Construction: Die-cut, embossed aluminum with four-color process
Introduction: May 1993

Client: Coors Brewing Co.
Product: Zima clear-malt beverage
P-O-P company: Henschel-Steinau Inc.
Distribution: Liquor, convenience and grocery stores
Construction: Injection-molded styrene trays; vacuum-formed styrene and PETG; four-color silkscreened foil/SBS; four-color, flexo-printed B-flute corrugated base; four-color process, litho-printed SBS with foil-wrapped fiber pole and wire base (pole topper)
Introduction: February 1993

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Product: New Amsterdam family of beers
Number of displays: 2,000
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: On- and off-premise locations
Introduction: April 1993
Duration: Temporary
Construction: Wood

Sales of New Amsterdam beers are up, due in part to a quality display that remains in stores for one to two months.

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993

Client: Barton Beers Ltd.
Product: Corona beer
P-O-P company: Display Systems Inc.
Distribution: Bars
Construction: Vacuum-formed and injection-molded base; battery-operated LED mechanism
Introduction: April 1993

Client: Domain Chandon
Product: Chandon sparkling wine
P-O-P company: Trim Corp. of America
Distribution: On-premise accounts
Construction: Bridal satin with four-color process and gold stamping; metal banner holder
Introduction: December 1993