Alcohol

Client: Guinness Import USA, Stamford, Conn.
P-O-P Company: Neon Technology Corp., Chicopee, Mass.
Division: Permanent, On-Premise - Illuminated or Motion
Objective: To increase sales across all market segments and industry categories. This sign is produced in a slim aluminum frame, has no exposed tubes or wiring and can be placed at the point-of-purchase or used as a wall or window hanging.

Client: Dribeck Importers, Greenwich, Conn.
P-O-P Company: Universal Electric Sign Co., Maspeth, N.Y.
Division: Temporary, On-Premise - Illuminated or Motion
Size of Run: 2,000
Objective: To design a creative on-premise and off-premise display that reinforces the Beck's brand. To focus on the bottle and generate increased awareness of the brand.

Client: Wine Alliance, Healdsburg, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Cordials and Wines
Size of Run: 500
Objective: To design a display for chardonnay wine that complements the client's elegant, revamped wine label. The unit was designed to play off the grape leaf motif with organic shapes and scrolling vines.

A recent display for Bombay Sapphire gin includes a lighthouse that blinks to capture attention.
Producer: Jerry Moss Inc., New York

Instinct and innovation lead the way to successful P-O-P at Carillon Importers Ltd.

Client: Orlando Wyndham, Australia
Producer: Gigantic Signs Pty Ltd., South Australia
Marketing Objective: To enhance the print promotion created by the advertising agency for the client and distributors of Wild Turkey Bourbon throughout Australia. Sales increased an average of 400 percent in stores that have used the display, according to the entrant.

The Holiday Gift Center includes a rotating pole topper above a configuration of vodka bottles and cases.
Producer: Design Display Group Inc., Carlstadt, N.J.

Eeeeeek!