Michelob Brewery-Fresh Chalkboard
Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This fully dimensional wall mounted sign is molded in rigid polyurethane foam with a finished back. The sign features the Anheuser-Busch "A" and eagle plus the Brewery Fresh Taste logo as a header for the framed chalkboard. The objective was to use one sign to market the entire array of A-B brands, which was accomplished by using interchangeable inserts.