Alcohol

Client: Wisdom Import Sales Co.
Producer: Everbrite Inc.

Client: Miller Brewing Co.
Producer: KCS Industries Inc.

Product: Barton Beers St. Pauli Girl beer
Number of displays: 3,500 on-premise kits; 5,000 mobiles; 20,000 each of static clings, digital price posters and display cards
P-O-P company: The Promotion Agency Inc., Greenwich, Conn.
Distribution: On and off premise
Introduction: September 1993
Duration: Promotional
Construction: Molded plastic (tip bank); plastic (pennants); paper (banner); corrugated (remaining materials)

Client: Anheuser-Busch Inc.
Producer: Trans World Marketing

Client: Paddington Corp.
Producer: Display Masters

Client: Stroh Brewery Co.
Producer: KCS Industries Inc.

Client: House of Seagram
Producer: Heritage Frame & Glass Creations

Product: Schieffelin & Somerset Co. Johnnie Walker Red Label Scotch whisky
Number of displays: 4,400
P-O-P companies: U.S. Display Inc., (manufacture), St. Louis; Focus Marketing, (promotion development), Norwalk, Conn.
Distribution: Liquor and chain grocery stores
Introduction: September 1993
Duration: Promotional
Construction: Cardboard with four-color printing, hot stamping and high-gloss varnish

Client: Anheuser-Busch Inc.
Producer: Rapid Mounting & Finishing Co.

Product: Palace Brands Co. Baron Phillipe de Rothschild wines
P-O-P company: Dryden & Petisi, Westport, Conn.
Introduction: August 1993
Distribution: Liquor, wine and chain grocery stores
Number of displays: 10,000
Duration: Semi-permanent
Construction: Corrugated, gold foil for shelf liner
Making sure that consumers remain interested in its line of Baron Phillipe de Rothschild wines, Palace Brands created a unique, color-coded display.