Alcohol

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Product: Coors Light beer
P-O-P companies: Thomas A. Schutz Co. (design and manufacture), Morton Grove, Ill.; Integer Group (design), Golden, Colo.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Rotationally cast vinyl (3-D "hands" signs); EPS foam (volleyball, ski and hydro-slide signs)

Client: Zima Beverage Co.
Producer: KCS Industries
Primary Design Company: Integer Group
Category: Thermoformed Plastic: Wall unit
Comments: Neo-neon offers a dramatic appearance at an affordable price. The bottle face was vacuum formed in a clear material to represent the product's taste. Existing tooling was used for the frame.

Client: Miller Brewing Co.
Producer: Thomas A. Schutz Co.
Category: Injection-molded Plastic: Sign
Comments: The client wanted a unique P-O-P display that would dominate the pool table area. A real, frosted-ice-block sculpture was duplicated in clear injection-molded components. Sophisticated assembly fixtures were developed to solvent seal the bottle into the ice block and assemble the block without mechanical fasteners.