Red Stripe Neon
Product: Labatt USA Red Stripe beer
Number of signs: 1,000
P-O-P companies: The Marketing Continuum (design), Dallas; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Polycarbonate and neon
Measuring only 6 inches wide by 12 inches high by 4 inches deep, a miniature neon sign for Red Stripe can be placed on a back-bar location, mounted to a wall or hung from a ceiling.