Alcohol

Thomson-Leeds Company Inc.
Beverage Marketing Technologies Inc.
Comments: Using interactive, state-of-the-art computer technologies, this display was designed to educate consumers and facilitate purchase decisions in the wine and liquor category. The display's LED header can be seen at a distance. An "attract loop" draws consumer attention during periods of non-use. A software package also helps customers estimate quantities for large gatherings.

Flair Display Inc.
Schieffelin & Somerset
Comments: Schieffelin & Somerset used a flexible lizard to attract attention for its Ocumare rum, which is produced in South America. The lizard could be used in a variety of positions, allowing retailers to use their own creativity.

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.

Seattle Packaging Corp.
Stimson Lane Vineyards
Comments: This display was designed to add greater impact to the basic "cut case" store display for wine. The unique look of a table setting behind a window encourages shoppers to observe it more closely.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

With all of the new microbrew brands being marketed today, Pyramid Breweries Inc., Seattle, decided to distinguish its products from other brews on store shelves with new packaging and promotional materials.
   The new packaging design is appearing on six-packs, bottle labels, cartons and display cases in several thousand retail outlets in 30 states across the country.

Trans World Marketing
Miller Brewing Co.
Comments: The purpose of this item is to gain brand exposure in non-traditional areas of a bar or restaurant such as the billiard table or the dartboard. Because this merchandising item has utilitarian value, field acceptance has been very positive.