Alcohol

Product: Meridian Santa Barbara Coast Chardonnay
Number of displays: 2,500 carton hangouts
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Wine stores and other off-premise locations
Introduction: October 1993
Duration: Semipermanent
Construction: White 200-pound B-flute corrugated; flexo-printed two colors

Product: Kentucky Straight Whiskey
Number of displays: 750
P-O-P companies: Ruszel Woodworks (manufacture), Benicia, Calif.; Whalen Co. (design), St. Louis
Distribution: Liquor stores and supermarkets
Introduction: March 1994
Duration: Permanent
Construction: Wood (structure), plexiglass, mirrored topper
The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.

Product: Point Special beer
Number of displays: 5,000 display bins; 1,500 neon signs
P-O-P companies: Phoenix Display & Packaging Corp. (bins), West Deptford, N.J.; KCS Industries (neon), Milwaukee; Sterling Promotional Corp. (inflatable rafts), Great Neck, N.Y.
Distribution: On and off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (bins); neon (signs); vinyl (rafts)

Products: Bacardi Light and Bacardi Dark rums
Number of displays: 1,800
P-O-P company: Bish Creative Display Inc., Lake Zurich, Ill.
Distribution: Off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (base); vacuum-formed plastic (roof and signs)
Bacardi's cabana displays are keeping its light and dark rums in high profile for the winter months. The cabana holds 45 stacked cases of Bacardi rum.