Alcohol

Seattle Packaging Corp.
Stimson Lane Vineyards
Comments: This display was designed to add greater impact to the basic "cut case" store display for wine. The unique look of a table setting behind a window encourages shoppers to observe it more closely.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

Client: International Distillers and Vintners, Hartford, Conn.
Product Promoted: J&B Scotch
Objective: The slogan for this promotional campaign is 'See J&B In A New Light,' communicating that J&B Scotch can be enjoyed in many different ways. One view of the display shows the product on the rocks, while the second view shows it in mixed drinks.
Introduction: July 1998
Number Produced: 250

Product: Samuel Adams beer
P-O-P companies: Alliance Print Group (printing), Boston; Paramount Farms Inc. (co-branding coordination, mug display), Los Angeles
Distribution: On- and off-premise accounts
Introduction: August 1998
Duration: Temporary
Construction: Cardstock, corrugated
Boston Beer's Oktoberfest promotion features a national co-branding effort with Sunkist pistachio nuts and a sweepstakes contest. A case card display option includes a "nut bin."