Alcohol

1994 Best of the Times
Client: Anheuser-Busch Inc.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Floorstand
Comments: The client wanted a display that would secure a permanent area of the store for the roll-out of a premium brand. The large replica of the flagship bottle has a pinwheel-support design that allows for easy restocking and consumer access. A flakeboard base supports 24 cases. Injection-molded trays were made from a new, high-gloss medium-impact styrene that simulates the luster of ABS, but costs less.

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Stroh Brewery Co. Old Milwaukee Light beer
Number of displays: More than 60,000
P-O-P companies: Flair Communications Agency Inc. (design), Chicago; Moebius Printing (printing), Milwaukee; Westcott Paper Products (die cutting and finishing), Detroit
Distribution: Off premise
Introduction: May 1994
Duration: Promotional
Construction: Litho-printed rigid corrugated (stacker and easel card); flexo-printed single-face corrugated (case wrap)

Product: Miller Genuine Draft
Number of displays: 250
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On and off premise
Introduction: January 1994
Duration: Permanent
Construction: Bar stock frame, screened backlit panel, neon tubing with glass beads, core and coil power supply with rheostat
Glass beads in the circular neon frame on this Miller Genuine Draft light box cause the neon light to arc and create a lightning effect. The Sharks logo can be changed to another design as needed.

Product: Kentucky Straight Whiskey
Number of displays: 750
P-O-P companies: Ruszel Woodworks (manufacture), Benicia, Calif.; Whalen Co. (design), St. Louis
Distribution: Liquor stores and supermarkets
Introduction: March 1994
Duration: Permanent
Construction: Wood (structure), plexiglass, mirrored topper
The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.