Alcohol

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,050
Producer: MoldRite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion
Objectives: The sign was designed to support the Icehouse sports-like image and visibility in the marketplace. The large mouth bass mounted on a board identifying with the Icehouse brand is a strong visual that sportsmen can identify with.

Client: Schieffelin & Somerset Co., New York
Producer: Flair Display Inc., Bronx, N.Y.
Marketing Objective: To create a unit that would stand out from other backbar pieces and spur consumer trial. The display increased the product's visibility.