Alcohol

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Light beer and concerts
Objective: To increase public awareness for Coors Light and to support country group Brooks & Dunn.
Introduction: February 1999
Construction/Materials: 10 mil poly banners, 10-point C1S table tents
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser
Objective: The sign reinforces the quality and heritage of the Budweiser brand. The sign itself has become an icon for the brand and is featured in TV commercials.
Introduction: June 1998
Construction/Materials: Neon glass, screen-printed Sintra panel and Evertron solid state power supply.
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: To project a consistent image to Miller Lite consumers. This new advertising campaign is fully integrated to project the same brand imagery through advertising, P-O-P, truck decals, wearables, barware, etc.
Introduction: May 1999
Construction/Materials: Metal frame neon sign
P-O-P Company: Fallon Luminous Products, Spartanburg, S.C.

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To highlight the MGD brand and increase sales in key accounts through the development of two backbar glorifiers. To use motion to attract consumer attention in the dark and visually-cluttered backbar area.
Introduction: June 1998
Construction/Materials: Sintra rings with screen printing and four-color process, mini basketball, two part vacuum-formed styrene base, pressure-sensitive feet, electrical motor assembly

Product: Wine
P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
Distribution: Supermarkets and independent liquor stores
Introduction: February 1999
Duration: Temporary

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: United States Beverage, Darien, Conn.
Products Promoted: Hooch and Tennent's beers
Objective: To increase awareness of the brands on-shelf, in cooler doors and on the product. To create a lighted and talking continuity program of the client's audio campaign.
Introduction: April 1999
Construction/Materials: Four-color litho sheets that are mounted to styrene and chipboard, price channel clips, cooler door suction cups
P-O-P Company: Clegg Industries, Torrance, Calif.