Alcohol

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Paperboard Pole Display
Comments: This pole display plays up the Russian heritage of the product The central panel of the bottle label is removed so consumers can view a revolving winter scene that depicts St. Basil's Cathedral. Litho-printed tag stock was used to create the two-sided scene, which is inside a 24-inch-tall PETG vacuum-formed bottle. The bow and message panel are litho printed directly on foil-clad tag stock.

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.

Client: House of Seagram
Producer: Beisler & Assoc.; New York
Category: Motion, Light or Sound Pole Display
Comments: The client wanted a display to follow in the tradition of a well-known Absolut advertising campaign. This was accomplished with a display featuring a vacuum-formed martini glass that appears to "bend" toward an oversized bottle of Absolut. A motor behind the display produces the motion.

Client: The Integer Group/Zima Beverage Co.
Producer: Henschel-Steinau Inc.; Englewood, N.J.
Category: Injection-Molded Plastic Floorstand
Comments: The configuration of the center core, extension tables, wings and drawers allows retailers of any size to choose a footprint and a capacity -- 10 to 30 cases -- that works best. The display can be easily adjusted by one person in the field without tools. High-tech plastics and small steel casters are used for stability.

Client: Anheuser-Busch Inc.
Producer: Advertising Display Co.; Englewood Cliffs, N.J.
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Comments: Creating a dramatic showcase for the Ice Draft bottle, the ice-shard design provides a contemporary image. The large brand logo is backlit and the bottle is illuminated from the base by a quad of fluorescent light, located inside the base. The ice shards are molded of clear acrylic to reflect the light showcase the bottle.

Client: Lardis, McCurdy & Barcham
Producer: Promotional Industries; East Hartford, Conn.
Category: Fabricated Plastic Counter, Shelf or Table Unit
Comments: Designers were challenged to illuminate the display with low lighting (conducive to bar settings) yet achieve "edge play" of light within the display. The use of fluorescent lighting combined with many edges of fluorescent acrylic achieved the desired appearance. Clear acrylic panels added strength and protected the display details without compromising the desired look.