Alcohol

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.

Longview Fibre Displaygroup
Miller Brewing Co.
Comments: This promotion enabled consumers to purchase a case of beer that could be made into an "instant cooler" by simply adding ice. This disposable package included graphics that looked like an actual cooler. Litho-lamination helped preserve detail. A watertight wax-coated insert enabled the package to hold water for up to 24 hours. The concept was so strong, the order was increased twice before the initial production run.

Trans World Marketing
Miller Brewing Co.
Comments: Designed to hang on a wall or pole, this unit enables beer caps to be easily emptied into a trash receptacle through a trap door. The unit has been successful with retailers because it doesn't take up valuable backbar space.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.

Product: Jack Daniel's beverages
Number of displays: 500
P-O-P companies: Draft Worldwide; Rapid Displays, both of Chicago
Distribution: Liquor stores near concert-tour locations
Introduction: February 1999
Duration: Semipermanent
Construction: 80-pound stock that is litho-printed and enamel-coated, then mounted to chipboard
Display set-up: Retail staff
This 6-foot-tall George Strait standee signals Brown-Forman Beverages' second sponsorship of the annual George Strait Country Music Festival.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and MGD beers, NFL Properties
Objective: To enhance brand and team identity and to promote Miller as the official beer of the NFL on a national and regional level.
Introduction: July and August 1999
Construction/Materials: Litho, chipboard
P-O-P Company: Missouri Mounting, Montgomery City, Mo.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.