Alcohol

Client: City Ljusreklam, Stockholm, Sweden
Product Promoted: Abro beer
Objective: To capture consumers' attention at the P-O-P. The printed logo is an enlarged duplication of the beer's label.
Introduction: March 1998
Construction/Materials: Sign with logo printed on transparent Lexan, custom-colored glass words, 9KV transformer
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: Upshot Group (Joseph E. Seagram)
Products Promoted: Seagram's VO and VO Gold
Objective: To introduce Seagram's new VO brand, this floorstand was created to accommodate both the VO and VO Gold brands of whiskey. It was designed to enhance the product packaging and to stimulate consumer interest in a small retail footprint.
Introduction: May 1998
Construction/Materials: Metal base that is powder-coated black, tubular metal frame that is powder-coated gold, three shelves and base box covered with almond mica

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller beer
Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
Introduction: May 1998
Construction/Materials: Patented Matrix terry cloth
P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.

Client: Stroh Brewing Co., Detroit
Products Promoted: Colt 45, St. Ides malt liquor, Schlitz malt liquor
Objective: To increase brand exposure in the front window of the store without cluttering the window.
Introduction: January 1998
Construction/Materials: Vinyl
P-O-P Company: ClearChoice Marketing, Charlotte, N.C.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: The client wanted to capitalize on the positive response of the similar MGD Carton Pool Table Lamp, but decided to offer a smaller version to fit different areas within key on-premise accounts. By offering both, retailers could rotate the pieces.
Introduction: July 1998
Construction/Materials: Corrugated, metal, light fixture
P-O-P Company: Great Northern Corp., Racine, Wis.

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio