Alcohol

Client: Schieffelin & Somerset Co., New York
Producer: Flair Display Inc., Bronx, N.Y.
Marketing Objective: To create a unit that would stand out from other backbar pieces and spur consumer trial. The display increased the product's visibility.

Client: City Ljusreklam, Stockholm, Sweden
Product Promoted: Abro beer
Objective: To capture consumers' attention at the P-O-P. The printed logo is an enlarged duplication of the beer's label.
Introduction: March 1998
Construction/Materials: Sign with logo printed on transparent Lexan, custom-colored glass words, 9KV transformer
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: Upshot Group (Joseph E. Seagram)
Products Promoted: Seagram's VO and VO Gold
Objective: To introduce Seagram's new VO brand, this floorstand was created to accommodate both the VO and VO Gold brands of whiskey. It was designed to enhance the product packaging and to stimulate consumer interest in a small retail footprint.
Introduction: May 1998
Construction/Materials: Metal base that is powder-coated black, tubular metal frame that is powder-coated gold, three shelves and base box covered with almond mica

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.