Alcohol

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers

Client: The Marketing Continuum
Product: Rolling Rock
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Vacuum-formed plastic; sheet metal; transparency with polaroid material applied; motor and motion wheel
Introduction: May 1994

Client: D.L. Ryan Cos.
Product: Labatt's Ice beer
P-O-P company: Neon Technology Corp., Chicopee, Mass.
Distribution: General
Construction: Glass and extruded aluminum
Introduction: July 1994

Client: Miller Brewing Co.
Product: Icehouse beer
P-O-P company: Reflections, Los Angeles
Distribution: On- and off-premise accounts
Construction: Wood, glass and light fixture
Introduction: October 1994

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated

Client: The Integer Group
Product: Coors beer
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Neon tubing; Evertron power supply
Introduction: December 1994

Client: Barton Beers Ltd.
Product: St. Pauli Girl beer
P-O-P company: P.A. Glover Inc., Secaucus, N.J.
Distribution: On-premise accounts
Construction: Injection-molded wood-like frame; four-color litho-mount art
Introduction: March 1994

Client: Anheuser-Busch Inc.
Product: Budweiser
P-O-P company: Decision Point Marketing, Winston-Salem, N.C.
Distribution: Off-premise accounts
Construction: Vacuum-formed, die-cut coex styrene; circuit board; LEDs, litho-printed decal
Introduction: June 1994

Client: Anheuser-Busch Inc.
Product: Michelob and O'Doul's
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Distribution: Off-premise accounts
Construction: Vinyl
Introduction: May 1994