Alcohol

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser, Bud Light and Bud Ice beers
Objective: To use motion to capture the attention of consumers during the Halloween season.
Introduction: October 1998
Construction/Materials: Litho-printed SBS, LED lighting system, battery operated motor
P-O-P Company: Rapid Displays, Chicago

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago

Client: Schieffelin & Somerset, New York
Product Promoted: Johnnie Walker Black Label
Objective: To create an elegant and functional display that would enhance the image of the brand. The frosted header distinctly positions the Johnnie Walker logo for instant brand recognition. The display was designed to hold a case of product in a small footprint and has lockable casters for ease in moving.
Introduction: August 1998
Construction/Materials: Laminated particleboard, metal railing, acrylic riser and locking casters

Client: Humphrey & Brown, Sonoma, Calif.
Product Promoted: Sebastiani Sonoma Cask wine
Objective: This wine rack was created to showcase the company's product and break through the clutter of vertical, straight-lined displays. A view from the side reveals a subtle S-shape of the display.
Introduction: March 1999
Construction/Materials: Black powder-coated wire and sheet metal, stained birch ply, two-color graphics
P-O-P Company: Beeline Group, Newark, Calif.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: IceHouse beer
Objective: To communicate quality, heritage and authenticity, which are characteristics of IceHouse beer.
Introduction: June 1998

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Tequiza beer
Objective: To introduce the company's newest product, Tequiza beer. This metal wall tacker has achieved "collectible" status within the target market. The design is tightly coordinated with the rest of the product's roll-out.
Introduction: January 1999
Construction/Materials: Four-color process, spot-color screen printing on aluminum, embossed and die cut
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Client: Guinness Import Co., Stamford, Conn.
Product Promoted: Red Stripe beer
Objective: To increase repeat sales in the U.S. by vacationers who drank Red Stripe in Jamaica as well as to build brand loyalty.
Introduction: March 1998/January 1999
Construction/Materials: Corrugate and dried grass
P-O-P Company: Display Network, West Chicago, Ill.