Alcohol

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Coors Light Cerveza Palapa Dominator
Marketer: The Integer Group
Producer: C. D. Baird & Co., West Allis, Wis.
The effectiveness of the display was assured by using authentic imported Mexican thatch to replicate a "palapa" or Mexican beach umbrella. Custom litho-printed display poles also enhance the graphics theme. According to the entrant, sales more than tripled over the same period last year.

Retail Channel: Liquor Stores
Display Type: Motion, Light or Sound Displays
Campaign: Absolut Jackpot Mass Display
Marketer: Seagram Americas
Producer: Upshot, Chicago

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Product: Stonehaven Wine
Number of displays: 2,000
P-O-P company: Flair Display Inc., Bronx, N.Y.
Introduction: March 2000
Duration: Semipermanent
Construction: MDF, laminated graphics, high-impact styrene
Display set-up: Distributor staff
The display to help introduce Banfi Vintners' Stonehaven wine to off-premise accounts reflects the "stone" imagery of the label, including a painted-resin stone on top.