Alcohol

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.

Product: Absolut Vodka
Number of displays: 1,700 motion poles; 2,300 case cards
P-O-P company: Beisler and Partners
Distribution: Liquor stores
Introduction: February 1996
Duration: Promotional
Construction: Artwork set on boxed corrugated; motion pole standing on Hollywood legs, wrapped with artwork on corrugated; dual motor system powers a spinning disk and flying bottle

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This polycarbonate and neon timepiece was created to celebrate Busch Light's sponsorship of the Olympics as well as bring awareness to the Busch Light brand.

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This Busch Light sign, which uses neon for the brand logo and Olympic logo, was introduced for external window placement.

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Stout Marketing
Absolut Hart (2E)
Color by Pergament Inc.

Client: Plank Road Brewery
Producer: C. D. Baird & Co.
Category: Paperboard Pole Display
Intended Length of Use: 8 weeks
Production Run: 7,000
Unit Cost Range: Less than $25
COMMENTS: To obtain mass display area and encourage trial, it was necessary to capture consumer interest. Creative construction techniques were used in the cutting, shaping and flexing of flat substrates, making the two-dimensional graphics come alive with shape and shadow.